Digital Planning Lead

South Melbourne | Full Time

Are you a paid social expert who loves helping brands grow through smart strategy, audience insight and digital media?

Do you enjoy sitting in front of clients, leading conversations, developing recommendations and showing how channels like Meta, TikTok, YouTube, Spotify and programmatic can work together to drive real business outcomes?

If so, we'd love to talk.

At Media33, you'll work across a diverse portfolio of clients spanning sport, live entertainment, major events, retail and consumer brands. From helping fill stadiums and arenas to growing retail sales and building audiences, you'll play a key role in shaping digital media strategies that deliver measurable results.

This is a senior client-facing role for someone who combines strong paid social expertise with strategic thinking and excellent relationship management skills.

About the Role

As Digital Planning Lead, you'll be responsible for leading client relationships, developing integrated digital media strategies and helping brands connect with the right audiences through the right channels.

Meta expertise is essential. We're looking for someone who understands how to build and scale audiences through paid social while also understanding the role broader digital channels play in delivering business outcomes.

You'll be comfortable discussing audience strategy, channel planning, platform capabilities, measurement and performance with clients, while working closely with internal specialists to ensure campaigns are strategically aligned and effectively executed.

You'll also support and mentor other digital team members, helping elevate strategic thinking and platform expertise across the agency.

What You'll Be Doing

• Leading client relationships across a portfolio of accounts

• Running WIPs, planning sessions, campaign reviews and strategic presentations

• Developing integrated digital media strategies and audience growth plans

• Advising clients on how channels such as Meta, TikTok, YouTube, Spotify, programmatic and retail media work together

• Translating business objectives into channel, audience and budget recommendations

• Presenting strategic recommendations, insights and campaign outcomes

• Collaborating with channel specialists to ensure campaigns deliver against objectives

• Identifying opportunities to improve performance, reach and audience growth

• Supporting and mentoring other digital team members

• Staying across emerging platform developments and industry trends

What We're Looking For

• Minimum 6 years' experience within a media agency or digital marketing agency

• Strong expertise across Meta Ads Manager, TikTok Ads Manager and paid social strategy

• Experience building audience growth strategies across Meta, TikTok and other digital channels

• Confidence leading client meetings and presenting recommendations

• Strong written communication skills, including strategy documents, recommendations and client presentations

• Understanding of Google Ads, GA4, Google Tag Manager and digital measurement fundamentals

• Ability to simplify complex digital concepts into clear client recommendations

• A collaborative, proactive and commercially minded approach

Why Media33?

• Work on an exciting mix of sport, entertainment, live events, retail and consumer brands

• Join a highly experienced independent agency with a strong reputation and loyal client base

• Genuine opportunity to influence strategy and client outcomes

• Collaborative team environment with direct access to agency leadership

• Additional leave benefits including birthday leave, volunteer leave and wellbeing leave

• South Melbourne office location

• 3 day in office, 2 day from home working arrangement

If you're passionate about digital media, audience growth and helping clients make smarter marketing decisions, we'd love to hear from you.