About Discount Lighting & Fans

Discount Lighting & Fans is one of Queensland's leading independent lighting, ceiling fan and home comfort retailers, operating multiple retail locations alongside a growing ecommerce business. We are committed to providing exceptional customer service, competitive pricing, and expert advice across our extensive range of lighting, ceiling fans, air conditioning and electrical products.

Position Overview

The Ecommerce & Product Manager is responsible for driving the performance, growth and ongoing development of Discount Lighting & Fans' online sales channels and product portfolio. This role combines strategic ecommerce management with hands-on product ownership, ensuring our digital platforms deliver exceptional customer experiences while supporting business growth objectives.

The successful candidate will work across multiple disciplines and interact with suppliers and stakeholders to improve website performance, optimise product ranges, manage digital projects, analyse customer behaviour, create digital assets, develop website functionality, and deliver continuous improvements to both the ecommerce platform and customer journey. 

Key Responsibilities

Ecommerce Management

• Manage and optimise the Discount Lighting & Fans Shopify ecommerce platform.

• Monitor website performance, sales metrics, conversion rates and customer behaviour.

• Develop and implement strategies to increase online revenue, average order value and conversion rates.

• Develop website enhancements, feature releases and ongoing platform improvements.

• Manage promotional campaigns, sales events and seasonal marketing initiatives.

• Ensure website content, navigation and user experience remain current and effective.

• Oversee product merchandising, category structures and onsite search optimisation.

• Identify opportunities to improve customer acquisition, retention and lifetime value.

Design, Development & Digital Production

• Design and produce digital assets for the website, email marketing campaigns, social media and promotional activities.

• Create wireframes, mock-ups, user flows and prototypes for new website features and customer experience improvements.

• Develop and maintain website functionality using Shopify Liquid, HTML, CSS, JavaScript and related web technologies.

• Implement website updates, landing pages, promotional content and merchandising changes.

• Design and optimise user interfaces that balance aesthetics, usability and conversion performance.

• Create and edit product imagery, banners, marketing materials and other visual assets.

• Ensure brand consistency across all digital channels and customer touchpoints.

• Collaborate with suppliers and marketing teams to develop engaging visual and written content.

Product Catalogue Management

• Maintain and manage the company's product catalogue across all digital channels.

• Create, update and audit product listings to ensure information is accurate and complete.

• Manage product specifications, dimensions, technical data, installation requirements and compliance information.

• Coordinate product pricing updates, promotional pricing and supplier price changes.

• Manage product imagery, brochures, installation guides and supporting documentation.

• Ensure products are correctly categorised and assigned to appropriate collections and filters.

• Work with suppliers to obtain accurate product information, specifications and marketing assets.

• Maintain consistency of product information between suppliers, internal systems, website listings and retail stores.

• Monitor product availability, discontinued lines and new product releases.

• Conduct regular audits to ensure product data accuracy and completeness.

Product Information & Content Management

• Oversee product data quality and accuracy.

• Manage product launches, pricing updates and supplier information.

• Coordinate SEO-optimised product and category content.

• Ensure product specifications, imagery and documentation are accurate and up to date.

• Maintain consistency across online and in-store product information.

Skills & Experience

Essential

• Experience managing ecommerce platforms, preferably Shopify.

• Experience working with Shopify Liquid, HTML, CSS and JavaScript.

• Demonstrated ability to both design and implement digital solutions, rather than solely managing third-party providers.

• Strong proficiency in design software, including Adobe Creative Cloud (Photoshop, Illustrator, InDesign and related applications) or equivalent design platforms.

• Experience using UI/UX design and prototyping tools such as Figma, Adobe XD or similar platforms.

• Strong understanding of ecommerce principles and digital customer journeys.

• Knowledge of UX/UI design principles and conversion-focused design.

• Experience creating digital assets for websites, email marketing and online advertising.

• Experience analysing business data and translating insights into action.

• Strong stakeholder management and communication skills.

• Excellent organisational, problem-solving and time management abilities.

Desirable

• Experience within retail, lighting, electrical or home improvement industries.

• Understanding of SEO, digital marketing and online merchandising.

• Experience using Google Analytics, Google Tag Manager and reporting tools.

• Experience managing supplier product feeds, bulk imports and catalogue administration.

• Knowledge of accessibility standards (WCAG) and ecommerce best practices.

Why Join Discount Lighting & Fans?

• Be part of a growing Queensland retail success story.

• Lead the direction of a rapidly expanding ecommerce business.

• Work across a diverse range of digital, product and customer experience initiatives.

• Enjoy a collaborative environment with opportunities to make a measurable impact.

• Influence strategic decisions and help shape the future growth of the business.

If this role is right for you, please submit a cover letter that tells us why along with your resume.

Discount Lighting & Fans is an equal opportunity employer committed to creating a diverse and inclusive workplace.